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Freelance Work
Underpaint Academy
I delivered rapid organic growth and stronger campaign performance during a focused four-month contract.
Project visual coming soon
Overview
2024 - 2025
Underpaint Academy helps artists develop a personal and sincere artistic voice through live courses from leading industry professionals. I joined on a short-term contract to accelerate growth and sharpen the academy’s social media presence. I introduced targeted content strategies, collaborated with teachers on high-performing reels, and supported broader promotional activity through newsletters and content planning.
KPI Results
- +55%Follower Growth
- +284%Reach
- +372%Link Taps
Scope
- Social media management
- Content production
- Newsletter marketing
- Performance-led optimisation
Key Achievements
- Increased Instagram followers organically by 55% in four months, from 11K to 17K.
- Delivered a 284% increase in reach and a 372% rise in link taps through performance-informed content planning.
- Produced a mix of reels, static posts, and promotional assets while coordinating publishing at high-opportunity times.
- Scouted artists for teaching and collaboration opportunities and created MailPoet newsletters to support launches and sales campaigns.
Supporting Visuals
Additional visuals can be placed here when they are ready.