Freelance Work

Underpaint Academy

ClientUnderpaint Academy
CategorySocial Media
Services
Social Media Management

Overview

2024 - 2025

Underpaint Academy helps artists achieve their personal and sincere artistic voice, offering live courses from some of the best artists in the industry. I was brought in on a short-term four-month contract to push growth and optimise their social media presence. During that time I created marketing materials and newsletters, assisted in artist outreach, and successfully grew their social media presence, generating 720,000 organic profile views, of which 70% came from non-followers. This resulted in a 284% increase in reach and a 372% rise in link taps.

Underpaint Academy hero

KPI Results

  • +55%Followers Increased Within Four Months
  • 720KOrganic Profile Views
  • +372%Link Taps
  • 284% Increase in organic reach

Key Achievements

  • Increased Instagram followers organically from 11k to 17k (+55%) within four months, directly contributing to sold-out course launches.
  • Achieved a 284% increase in reach and a 372% rise in link taps through content strategies.
  • Developed and produced short-form video, social media, and marketing assets in collaboration with artists, driving audience growth and engagement.
  • Identified and scouted talented artists for potential teaching roles and content collaborations.

Supporting Visuals

Media

More to explore

My Other Work

Freelance

ArtwodFreelance social media and community work that helped turn Artwod into a widely recognised online art school.Lunar AcademyMy current freelance social media and operations role for Lunar Academy, an art school operated by a premier art outsourcing studio for video games (Mooncolony).
Underpaint AcademyA freelance gig that improved visibility, engagement, and course sales.

Case Study

LinqueA personal case study in early-stage brand building with strong waitlist traction and a fast-growing Discord community.