Freelance Work
Underpaint Academy
Overview
2024 - 2025
Underpaint Academy helps artists achieve their personal and sincere artistic voice, offering live courses from some of the best artists in the industry. I was brought in on a short-term four-month contract to push growth and optimise their social media presence. During that time I created marketing materials and newsletters, assisted in artist outreach, and successfully grew their social media presence, generating 720,000 organic views, of which 70% came from non-followers. This resulted in a 284% increase in reach across 211,000 accounts and a 372% rise in link taps.
KPI Results
- 720KOrganic Views
- +284%Reach Growth
- +372%Link Taps
Key Achievements
- Generated 720,000 organic views during the contract period, with 70% of reach coming from non-followers.
- Increased Instagram followers from 11K to 17K within four months, significantly expanding the community and engagement while directly contributing to new student sign-ups.
- Achieved a 284% increase in reach and a 372% rise in link taps through content strategies.
- Created diverse content, including reels, static posts, and marketing materials, and scheduled posts at optimal times.
- Collaborated with teachers to produce high-performing reels.
- Identified and scouted talented artists for potential teaching roles and content collaborations.
- Created engaging MailPoet newsletters promoting course offerings, updates, and sales campaigns.
Supporting Visuals
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My Other Work
Freelance
Underpaint AcademyA freelance gig that improved visibility, engagement, and student sign-up support.
Case Study