Case Study

Linque

ClientLinque
CategoryCommunity-Led Product Marketing
Services
Brand visualsCommunity buildingCopywritingCreative direction

Overview

Pre-launch project

LINQUE is an early-stage, community-led mobile platform designed to address gaps in niche user experiences that are often overlooked by mainstream apps. The project focuses on thoughtful UX, safety-first design, and community-informed feature development.

Linque hero

KPI Results

  • 1000+Waitlist Sign-ups
  • 300+Discord Members
  • 4 weeksGrowth Window

Key Achievements

  • Built and launched a pre-launch waitlist, generating 1000+ signups in 4 weeks through organic community-driven outreach.
  • Established and moderated an active Discord community with 300+ members, supporting engagement, feedback, and retention within a 3 week timeframe.
  • Brand visuals, marketing assets, and social content designed by me.
  • Responsible for all copywriting, layout, and creative direction.
  • Provided creative direction for UI and collaborated with the designer to maintain brand identity.
  • Led community guidelines, moderation structure, and feedback loops to maintain a safe and engaged space.
  • Established a working relationship with an experienced full stack developer and privacy consultant, providing feedback, structure, and a GTM plan.

Supporting Visuals

More to explore

My Other Work

Freelance

ArtwodFreelance social media and community work that helped turn Artwod into a widely recognised online art school.Lunar AcademyFreelance content and social support that quickly improved discovery, performance, and platform consistency.Underpaint AcademyA freelance gig that improved visibility, engagement, and student sign-up support.

Case Study

LinqueA personal case study in early-stage brand building with strong waitlist traction and a fast-growing Discord community.