Freelance Work
Artwod
Overview
2021 - 2024
At Artwod I was originally brought on as a community support moderator, helping manage the Discord community and improve engagement. I was later promoted to Social Media Manager, where I led a major shift in Artwod's social media content by introducing a short-form video strategy. This resulted in reels generating over 59M total views and contributed to growing the platform to 430K+ followers across social media. Alongside this, I continued managing the Discord community, hosting weekly events, sharing community insights with the team, and contributing ideas for how the school could grow and better support its students. I also helped coordinate Artwod's presence at key community events such as Concept 101. Artwod has since grown into a widely recognised online art school, reaching 80,000+ students worldwide and building a large audience across social platforms. I'm proud to have contributed to this growth and gained valuable experience working closely with artists and educators. My time there ultimately led to my current position at Mooncolony (Lunar Academy), a well-known art outsourcing studio within the games industry.

KPI Results
- 59M+Total Video Views
- 200K+Instagram followers organically (from 6K)
- 240K+TikTok followers organically
Key Achievements
- Produced viral short-form videos, which garnered over 59 million+ total views.
- Led exponential growth on social media, increasing Instagram followers from 6,000 to over 200,000, and grew a new TikTok account to more than 200,000 followers within a year.
- Designed and co-hosted engaging activities and live events on Discord, such as 'Teaching Tuesday,' making feedback sessions interactive, educational, and highly popular among students.
- Scripted, edited, and scheduled content across platforms.
- Supported Artwod's organisation and representation at key community events such as Concept101.
- Began as a Discord community support lead, nurturing an active and supportive environment, moderating channels, and handling member reports.
- Translated community feedback into structured insights for internal teams.
Supporting Visuals
Media
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My Other Work
Freelance
Case Study