Freelance Work
Artwod
Overview
2021 - 2024
At Artwod I was originally brought on as a community support moderator, helping manage the Discord community and improve engagement. I was later promoted to Social Media Manager, where I led a major shift in Artwod's social media content by introducing a short-form video strategy. This resulted in reels generating over 59M total views and contributed to growing the platform to 430K+ followers across social media. Alongside this, I continued managing the Discord community, hosting weekly events, sharing community insights with the team, and contributing ideas for how the school could grow and better support its students. I also helped coordinate Artwod's presence at key community events such as Concept 101. Artwod has since grown into a widely recognised online art school, reaching 80,000+ students worldwide and building a large audience across social platforms. I'm proud to have contributed to this growth and gained valuable experience working closely with artists and educators. Artwod has reached over 80,000+ student sign-ups to date. I contributed through social media growth, content creation, and campaign execution. My time there ultimately led to my current position at Mooncolony (Lunar Academy), a well-known art outsourcing studio within the games industry.

KPI Results
- 59M+Total Video Views
- 200K+Instagram followers organically (from 6K)
- 240K+TikTok followers organically
Key Achievements
- Produced viral short-form videos, which garnered over 59 million+ total views.
- Led exponential growth on social media, increasing Instagram followers from 6,000 to over 200,000, and grew a new TikTok account to more than 200,000 followers within a year.
- Designed and co-hosted engaging activities and live events on Discord, such as 'Teaching Tuesday,' making feedback sessions interactive, educational, and highly popular among students.
- Scripted, edited, and scheduled content across platforms.
- Supported Artwod's organisation and representation at key community events such as Concept101.
- Began as a Discord community support lead, nurturing an active and supportive environment, moderating channels, and handling member reports.
- Translated community feedback into structured insights for internal teams.
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My Other Work
Freelance
Case Study