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Freelance Work
Artwod
I helped scale Artwod’s social presence through short-form video, community programming, and platform-wide content execution.
Overview
2021 - 2024
I first joined Artwod in a community support role focused on Discord engagement and member experience, then moved into social media management. From there, I introduced a short-form video strategy that dramatically expanded reach, visibility, and student acquisition. Alongside content production, I continued supporting community events, translating audience feedback into practical insights, and helping strengthen Artwod’s presence across key industry moments.
KPI Results
- 59M+Total Views
- 6K to 200K+Instagram Growth
- 200K+ in 1 yearTikTok Growth
Scope
- Social media & community management
Key Achievements
- Produced viral short-form videos that generated more than 59 million total views.
- Grew Instagram from 6,000 followers to more than 200,000 and scaled a new TikTok account to over 200,000 followers within a year.
- Co-designed and co-hosted interactive Discord initiatives such as Teaching Tuesday, making feedback sessions more educational and engaging.
- Scripted, edited, and scheduled content across platforms while contributing creative ideas for branding and community campaigns.
- Supported Artwod’s representation at community events including Concept 101 and regularly shared structured audience insights with the team.
Supporting Visuals
