Freelance Work

Lunar Academy

ClientLunar Academy

CategorySocial Media and Operations Coordinator

Services

Social Media & Operations CoordinationVideo editingCampaign productionArtist communications

Overview

2025 - Present

Originally hired as a freelance video editor, I produced both long- and short-form promotional videos for artists' courses and workshops, alongside scripting and editing reels for social media. As the role developed, I was asked to coordinate the academy's social media presence to improve consistency, engagement, and growth based on my previous experience. After shifting into this role and introducing a more structured approach to content and posting, the platform began to see clear improvements in performance. Within a few weeks, total profile views increased from 82K to nearly 200K, with 70%+ of those views coming from organic, non-followers, significantly expanding audience discovery. Since then, we have continued to see upward trends with followers increasing by 8.8% monthly, and a 60% increase in link taps. I then took on the responsibility of operations coordinator, reaching out to artists, managing communications, supporting course and workshop planning, coordinating marketing and campaign production, and collaborating with the CEO to improve website traffic, layout, and sales.

KPI Results

200KOrganic Profile Views
70%+ non-followersOrganic Reach
+60%Link Taps

Work Experience

Led organic social media growth, achieving +8.8% monthly follower growth (+800-900/month) and generating 187K+ monthly views, with 70% of reach from non-followers and increasing profile visits to 3K+ per month and link clicks by 60%+.
Planned and produced short-form content, including scripting, editing, and creative direction to drive engagement and growth.
Partnered with internal stakeholders and artists to support marketing campaigns and course launches through asset creation, content strategy, publishing, and audience engagement.
Led artist outreach and managed communication to onboard instructors for workshops and courses, supporting workshop planning including structure, scheduling, and logistics.
Produced long-form promotional videos and newsletters to support course promotion.
Collaborated on the design and execution of community activities, including themed challenges.
Managed content scheduling and publishing across platforms to maintain a consistent and active presence, crafting consistent, on-brand captions and stories for Instagram.

Supporting Visuals