Freelance Work
Lunar Academy
Overview
2025 - Present
Originally hired as a freelance video editor, I produced both long- and short-form promotional videos for artists' courses and workshops, alongside scripting and editing reels for social media. In March 2026, I was asked to coordinate the academy's social media presence to improve consistency, engagement, and growth. Drawing on my previous experience in social media management, I introduced a more structured content strategy and publishing schedule. Within two months, the account began gaining 900-1,100 new followers per month, while organic reach and profile activity increased substantially. External link taps rose by +441%, helping website traffic, and supporting sales. I then took on the responsibility of operations coordinator, reaching out to artists, managing communications, supporting course and workshop planning, coordinating marketing, and collaborating with the CEO to improve website layout, and sales.
KPI Results
- 900-1100+Follower growth per month
- 416K+ Organic Views Across 13 Instagram Reels
- +441%Increase in External Link Taps
Work Experience
- Led organic social media growth, gaining 900-1100+ followers per month, and increasing link clicks by +441%
- Grew organic views from 82,922 to 577,807 (+597%) and organic reach from 34,923 to 235,591 accounts (+575%).
- Planned and produced short-form content, including scripting, editing, and creative direction to drive engagement and growth.
- Partnered with internal stakeholders and artists to support marketing campaigns and launches through asset creation, content strategy, publishing, and audience engagement.
- Led artist outreach and managed communication to onboard instructors for workshops and courses, supporting workshop planning including structure, scheduling, and logistics.
- Produced long-form promotional videos and newsletters.
- Collaborated on the design and execution of community activities.
Supporting Visuals
Media
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